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Sold or bought?
Some things are bought--like bottled water, airplane tickets and chewing gum. The vendor sets up shop and then waits, patiently, for someone to come along and decide to buy.
Other things are sold--like cars, placement of advertising in magazines and life insurance. If no salesperson is present, if no pitch is made, nothing happens.
Both are important. Both require a budget and a schedule and a commitment.
Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.
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While this blog is set in business terms I wonder if there is a connection to how we view our faith? What happens to the Christian faith if no pitch is made - we lessen our chances of others knowing Christ. The same is true of churches. We can set up shop and just hope that someone comes in, but with no pitch we lessen our odds. Just something to think about.
Other things are sold--like cars, placement of advertising in magazines and life insurance. If no salesperson is present, if no pitch is made, nothing happens.
Both are important. Both require a budget and a schedule and a commitment.
Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.
-------
While this blog is set in business terms I wonder if there is a connection to how we view our faith? What happens to the Christian faith if no pitch is made - we lessen our chances of others knowing Christ. The same is true of churches. We can set up shop and just hope that someone comes in, but with no pitch we lessen our odds. Just something to think about.
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